I am good at what I do and am a reliable, known commodity in the technical communications community. I have been a working writer, editor, and proofreader for about 30 years. I have worked in many market segments and for many companies both as a full-time employee and as a consultant. This background has given me a broad experience base and has grown my ability to customize communications to particular audiences for stated purposes.
My specialty is communicating information that is technically correct while being presented from a marketing perspective.
In brief, I am:
· A specialist in all types of marketing and technical communications who is known for quickly learning about new topics and technologies
· An editor/writer with a working knowledge of good design who is able to work in all communication channels
· A communicator who takes pride in finding creative solutions to complex problems, getting the details right, and in building and leading teams
· A self-starter who is organized and able to prioritize and follow a project through from beginning to completion, and who is able to work under pressure and meet deadlines
· An educator who has a passion for teaching in the work environment, in the classroom, and through publications
· A project manager who can direct large, complex communications projects
My Skill Set
Write simple, clear, concise, targeted copy of all types of marketing and technical communications
Edit, proofread, and fact/data check communications for content accuracy as well as grammar, consistency, and writing style
Work with all levels of management as well as part of a team or as a liaison between teams to achieve consistent communications and solve complex communications problems
Manage internal and external services including illustrators, designers, photographers, agencies, and print providers to streamline operations
Fine-tune messaging to make it easily understood by the audience; able to target the same message to different audiences based on needs and potential reaction to message
Work collaboratively to define and implement a concept through copy, images, and creative presentation to achieve the best-possible reader/viewer experience
Find creative solutions to unique communications challenges such as display graphics, sales tools, internet communications, training tools, and packaging
Betty Matkowski
Principal of Technically Correct
April 1999 to Present
Technically Correct 